Overview

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Digiday Exchange | August 15, 2013 | New York

Ad Buying in the Platform Era -- Ad buying is getting increasingly sophisticated. This sophistication is driven by the ability to separate and recombine data and media while accessing huge pools of inventory. The new ad architecture of programmatic buying enables marketers to reach discrete audiences and eliminate the waste that's been long tabbed as the bane of CMOs. Digiday Exchange examines how marketers and publishers adjust to the changing dynamics of modern media buying and turn challenges into opportunities.

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Speakers Include:

Vikram Somaya, vp, global operations and audience, Consumer Media-Thomson Reuters

Barry Lowenthal, president, The Media Kitchen

(left to right)
Vikram Somaya, vp, global operations and audience, Consumer Media-Thomson Reuters
Barry Lowenthal, president, The Media Kitchen
Sara Livingston, manager of digital marketing, Seamless
Orchid Burnside, director of digital operations, Hearst Digital Media
Megan Pagliuca, vp and general manager of digital media, Merkle

"The show was great. One of the best I have been to in a long time in terms of networking and content. The crowd was all senior, C-level colleagues whom either I knew or wanted to connect with. There was none of the usual “conference rabble” that tends to clog up the experience. It was more about sharing dialogue than pitching, which was a nice change."
- Mark Zagorski, CRO, eXelate

Attendees Include:

Pepsico * Merck * Bank of America * CNNMoney * R/GA * IBM * Grey NYC * Digitas Health * Kraft Foods * Hertz * Samsung Electronics America, Inc. * Time Inc. * Havas Digital * Razorfish * Yahoo! * Microsoft Advertising Institute * AOL * Mediavest * Ogilvy * Time Warner Investments * Publishers Clearing House * Neo@Ogilvy * MEC Interaction * And many more!

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- Eric A. Litman, Chairman & CEO, Medialets

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- Craig Knowlton, MRM Worldwide

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- Terence Kawaja, President and CEO, LUMA Partners LLC

"The folks at Digiday know what they are doing when it comes to venue, speakers, topics, and audience. It was the fine mix of relevant topics and relaxed atmosphere that made this show particularly memorable. We are already looking forward to the next event."

- Jesse Poppick, VP of Business Development, Ad-Juster